The MINI is a car, and brand, that has caught the imagination for over 50 years. If you have that passion for MINI, we’ve got a role you’ll love. You don’t even need automotive experience.
BMW Group Retail
Working in BMW Group Retail feels different to other careers – in or outside the automotive world. There’s the passion our team have for the Group’s world-famous brands. The collective pride in the quality of our design, technology and engineering. The satisfaction that comes from making every customer interaction memorable. And a sense of excitement about the future and what it holds. This is where to keep moving forward and improving yourself.
Welcome to the future of automotive retail
Our market is changing and our customers are too. That’s why we’re dedicated to bringing tomorrow’s driving experience to our customers today. And why we want to create retail experiences that are years ahead of the competition’s.
Our creation of the ‘Genius’ role is part of our commitment to doing things differently – while our cutting-edge showrooms feature eye-catching design and the latest technology, like our ground-breaking AR apps. This is an inspiring place to be, and we’ll ensure you get the support and opportunities to make the most of your own future with us.
The Genius position is not a ‘sales’ role – there are other members of the team to take care of that side of things. Your job is to share your passion for our products in a pressure-free way. In many ways, you will be a ‘brand ambassador.’ The aim is to make customers feel excited about the cars – and impressed that they are getting a personalised service.
One of the great things about the job is that you’ll get to test drive every car we sell. That way you can truly bring the driving experience to life. But it’s not just about highlighting the car’s performance or features. It’s about understanding the customer and how different cars and options will suit them.
A graduate or equivalent, you’ll ideally have worked in customer facing roles before. If you have experience at events or motor shows, all the better. Your passion for BMW will definitely shine through from the moment we meet you.
You’ll need a driving licence too, of course – plus the energy and passion to give every customer a great ‘Genius experience.’
Your hard work will be rewarded with an uncapped bonus scheme, company car, pension scheme, staff discounts, life assurance, subsidised manufacturer car purchase scheme available to both you and your family, access to bespoke training courses at the state of the art BMW Training Academy and a globally recognised BMW Group accreditation and certification.